Red Bull Brand Essay

Red Bull is the most popular energy drink in the world, selling over three billion cans annually. Started in 1987 by Austrian entrepreneur Dietrich Mateschitz, Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner. What were the key Brand elements for Red Bull? A brand element is trademarkable device intended to identify unique goods or services and differentiate themselves from their competition. Brand elements are designed to enhance brand awareness by cultivating brand associations that are memorable, meaningful, and likeable. Red Bull possesses three key brand elements that helped create points of differentiation (POD) for the Red Bull brand; therefore positioning Red Bull as the world’s dominant functional energy drink. Brand Name – â€Å"Red Bull† – Red Bull is an energy drink that promises to â€Å"revitalize body and mind†. Recognizing that Red Bull does not have a distinct target demographic, Red Bull concluded that all people need energy and promoted Red Bull as consumption for energy and health, not for enjoyment. Red Bull Mystique – By positioning Red Bull with influential people and places, ccurious and adventurous customers tried the brand and spread the word. Red Bull promoted a â€Å"cool† public image to raise their brand power and used a slender container to suggest a â€Å"sexier† image than their competitors. A mysterious position created a sense of need and urgency to the everyday consumer. Slogan – â€Å"Red Bull gives you wiiings!!† – Red Bull is marketed as a product that can refuel a person and create sharper minds. The combination of six different ingredients (taurine, glucuronolactone, caffeine, B-group vitamins, sucrose, and glucose) enables Red Bull drinks to contain more energy than any beverage in the marketplace. Red Bull also used humorous animated cartoon characters to demonstrate the safety and fun-loving virtues their energy drink. This slogan helped create worldwide brand recognition. How did Red Bull’s marketing activities contribute to Brand equity? Brand equity is defined as achieving a different outcome resulting from the marketing of a product or service because of its b rand name, compared to the same product or service without the brand name. Red Bull built their brand equity through strategic marketing initiatives involving the product, price, placement, packaging, and promotion of the Red Bull functional energy drink. Product – Red Bull was designed to improve physical endurance, stimulate metabolism, improve overall well-being, improve speed and concentration, and increase mental alertness. The flavor, color, texture, and ingredients of the drink were markedly different from a traditional carbonated beverage. The energy drink beverage category did not exist – Red Bull created it and was able to generate tremendous brand equity by marketing the product in shroud of mystery. Consumer felt they HAD to try a Red Bull. Price – Red Bull pursued a premium priced beverage strategy from the beginning. By adding 10% to the most expensive competitor’s price, Red Bull tried to position itself as a best in class product because of the added energy-enhancing functionality. Pricing above the competition, Red Bull positioned their brand to be unique, one of the tenets needed for creating strong brand equity. Placement – Red Bull used product placement to build brand equity by containing their distribution and selectively choosing the events, venues, and advertising medium to display their product. By limiting the amount of product available at hand-picked locations, an aura of exclusivity was engineered. The â€Å"cell† philosophy of expansion and growth by dividing key markets into targeted geographic segments allowed Red Bull to strengthen their brand from bottom up, fostering strong brand equity. Packaging – Red Bull used a thinner and more slender looking can, signaling that the product was different than a traditional soda beverage. Also, Red Bull would not extend bulk packaging or unit bundling so each can had to be individually sold by the retailer AND purchased by the consumer. The sleek look and steadfast packaging requirement grew the value of the Red Bull brand Promotion – Red Bull used aggressive media campaigns to grow their brand but only promoted events, venues, and/or personalities that coincided with their brand strategy. They performed very little traditional product promotion, rather focusing on promoting fringe athletic events like extreme sports and relying on the consumer’s self-promotion. Positive consumer testimonials are better than some of the best promotional material money can buy. Peer pressure helped Red Bull’s brand equity to grow exponentially. How did Red Bull’s marketing programs differ from those of conventional soft drinks? Red Bull used advertising, event sponsorship, and sports marketing to promote their product as a functional energy drink. Red Bull aimed to make their marketing programs innovative, individual, non-conformist, unpredictable, and humorous. Rather than pursue conventional marketing me thods, Dietrich Mateschitz felt that the best method for Red Bull to attract customers would be through peer testimonials – or word-of-mouth marketing. More importantly, Mateschitz and team were intent on creating a mystique for Red Bull. Through seeding programs designed to micro-target â€Å"it† shops, clubs, bars, and stores, cultural leaders were the first to discover Red Bull and spread the word to their sphere of influence. By seeking out opinion leaders who represented the Red Bull brand (athletes or entertainment celebrities) and creating limited availability of the product, Red Bull was able to maximize their awareness while focusing on their consumer base building. Pre-marketing, creating awareness in markets where the product wasn’t sold, was another program that Red Bull used to become recognized as the pre-eminent brand of energy drinks. Red Bull expended tremendous effort around product trialing and sampling. The bulk of Red Bull’s marketing activity encourages product trials with sampling, word of mouth, and point of purchase efforts. Red Bull sought to reach consumers in ideal usage situations (concerts, parties, sporting events, highway rest areas, on campus) and wanted to control the amount of consumers that sampled the product. Red Bull deployed energetic and believable brand managers who evangelized the product through explanation and consumption. This controlled product distribution allowed the consumer to see the dedication and focus of each brand manager but did not permit for maximum product reach. Traditional beverage marketers usually try to maximize the number of consumers their product reaches so Red Bull’s strategy flew in the face of the industry standard. What rules were broken during the initial unsuccessful launch of Red Bull UK, per the CBBE model? The Customer-Based Brand Equity Model (CBBE) recognizes that the customer is aware of and familiar with a sp ecific brand and holds a strong, favorable, and unique brand associations in memory, i.e. brand image. Brand associations can be strengthened by personal relevance and/or consistent delivery. Historically, direct product experience creates the strongest brand attributes and benefit associations for consumers. After multiple setbacks trying to enter the United Kingdom, Red Bull found an entry point into Scotland but varied their traditional market entry strategy. Red Bull made three strategic mistakes upon entering the United Kingdom: 1) Altered their marketing formula by classifying their product as a sports drink and not a stimulation drink By marketing Red Bull as a sports drink and not an energy drink, Red Bull UK took a strong brand name that was successfully associated with energy drinks and changed the unique favorable links that Red Bull created with consumers in other EU nations. 2) Departed from their proven â€Å"word-of-mouth† marketing strategy The Red Bull brand was created by grassroots, bottoms-up word-of mouth marketing. In the UK, brand managers worked directly with the largest supermarkets and convenience outlets. This is a deviation from the strategy that fueled Red Bull’s growth in other markets and deteriorated consumer’s brand association with Red Bull. 3) Overhauled the Red Bull advertising strategy by eschewing electronic media for traditional billboards By changing their advertising strategy, the creativity and simplicity of the animated Red Bull ads and precisely worded slogans lost much of their meaning. How can Red Bull maintain its growth momentum in the future? Red Bull continues to be the global leader in the functional energy beverage category. However, the marketplace has become saturated with competition from hundreds of companies, both small and large, in many different markets around the world. In order to main tain their dominant position in the market, Red Bull continued to innovate. They began offering a sugar-free product and recognized that their product’s consumption reason changed as more consumers are using Red Bull as a mixer or supplement. Red Bull also contemplated venturing into herbal tea products, a quarterly magazine, and fast food restaurants. In contemplating how Red Bull can continue to grow their brand’s momentum in an increasingly competitive marketplace, I thought of three ideas – two suggestions for product diversification and one concept for increasing brand exclusivity. Red Bull Gum – An edgy gum would help grow the value of the brand and expand the Red Bull mystique. Red Bull does not have a target demographic but they market their energy drinks to consumers who are innovative, individualistic, non-conformist, unpredictable, and humorous. Creating Red Bull gum would serve as a natural complement to their suite of energy drinks. The gum could be shaped in a solid round shape and contain a small drop of Red Bull energy juice inside, similar in texture and fill to the popular Trident or Dentyne brands. The pricing strategy for the gum would be consistent with the pricing strategy for the energy drink (10% above the nearest competitor) but I would recommend giving away the initial product as a sampling practice during Red Bull sponsored events to create interest and raise brand awareness. Red Bull gum should be offered in convenience, drug, and grocery stores. Offering the gum at bars and night clubs would not be ideal. The packaging for Red Bull gum could look like miniature Red Bull can – long, slender and cylindrical. I would use aluminum foil wrapper rather than an actual miniature can but the design should be identical to the energy drink can. To promote Red Bull gum, I would have Red Bull’s top athletes and entertainers create spots (either over the internet or on traditional TV and radio mediums) that should how Red Bull gum provided the same benefit as the energy drink. I would also conduct extensive sampling at universities and trendy public urban settings; to help raise the â€Å"coolness† quotient. Finally, Red Bull gum could be produced with sugar or sugar-free, tying in nicely to the brand extension of the energy drink and helping to raise the overall brand equity. Red Bull Heart Monitors – Red Bull has received criticism over the years causing certain aliments, specifically related to the heart and circulatory system. Although it has never been scientifically proven that Red Bull causes any negative side effects, Red Bull has received numerous public accusations claiming problems from repeated use of the energy drink. As a consumer of Red Bull for years, I have personally felt the aftereffects of consuming too much Red Bull in one evening. I never felt that my health was in danger but I know that my circulatory system was acting abnormally. Since Red Bull brands itself as an energy drink that promotes an active and healthy lifestyle, creating a wristwatch heart monitor would help send the message that Red Bull heard the criticism and is actively working to educate consumers about any risks associated with Red Bull. The wristwatch heart monitor can be plastic and have a digital readout of your heart rate. The price would be between $30-50 in the US (or its equivalent in other markets). I would design the watch to match the Red Bull color scheme and would also offer it three standard mono-chromatic colors (black, white, silver). I would suggest the product be sold at big box retailers/sporting goods stores after the watch has been sampled at niche extreme/outdoor stores. I would consider offering it to online retailers and medical supply organizations. However, I would want to keep the focus on athletics and healthy living so I would see how market adoption occurred at the niche stores before expanding my distribution channels. Promotional displays could be set up in the niche stores as well as energy drink retailers, select physical therapy offices, gyms, fitness centers, and Red Bull sponsored extreme athletic events. As a doctor, my brother constantly warns me about the risks of ingesting too much Red Bull. Offering consumers a branded opportunity to self-regulate their health and alleviate their concerns would be another method for Red Bull to increase brand equity. Red Bull Fraternity – Red Bull provides an energy drink that gives consumers â€Å"wiiings†. As previously mentioned, Red Bull does not believe that they have a target demographic. However, Red Bull does promote the athletic and thrill-seeking adventure type. If Red Bull were to create a Red Bull fraternity (ΓΒÎ ¦) that would allow consumers to become members by completing a series of Red Bull sponsored challenges and events, the possibility for brand strengthening would be endless. The goal of the fraternity would be to continually promote the Red Bull lifestyle through exclusivity and activity. A Greek organization inherently contains an air of mystery, which coincides with Red Bull’s market entry and expansion strategies. Greek life would be extremely familiar to the university crowd, where Red Bull performs a large percentage of their sampling, and Red Bull could draw large crowds of passionate users to the â€Å"pledging† events. Once the â€Å"pledge† period ended, members of ΓΒÎ ¦ would have closer access to all things Red Bull – sponsored parties, athletes, entertainers, new product offerings, priority status at high-profile events, discounts on products and merchandise, etc. I would charge a one-time fee to â€Å"pledge† the fraternity. There would also be annual fees –â€Å"dues† – and not all activities open to the fraternity members would be free but being a member would provide strong discounts and incentives that would not be available to non-members. A fraternity, by definition, is an all-male institution; I would permit men and women of all ages to join – remember Red Bull does not have a target demographic!

Child Development Essay

1.2 Research holistic development and write an account about your understanding of this, giving examples of how different aspects of development can affect one another. Holistic development means that each area is dependent on the other to make sure the child develops to their full potential. Development is split into different areas, Physical, social, emotional, language and intellectual. Still each area must connect in order for the child to develop. For example a child may be intellectual but not be able to tie his shoe laces. This is not because the child is incapable of tying his shoes lace but that he has not had to practice the physical skill. Another example is a child needs to wear glasses for school (physical) and other children tease him for wearing glasses which in turn could lower his self-esteem (emotional). This may lead to him being isolated from friends as he cannot deal with the teasing (social), he then may stop wearing his glasses to become accepted by his peers. As a result of this he will be unable to see clearly which could affect his school work (intellectual). 2.1 Research the influences that can affect children’s development. Background: There are different things that can affect child’s development in their background. A family break up can be really stressful for a child and can influence development as they can get very upset. The child could react in different ways by either lashing out, going very quiet or could even stop eating and talking as they feel they could feel responsible for their parents break up. As well as a break up effecting a child’s development, a child’s parent getting a new partner can be also as effective. They may not like the new partner and again can lead to them being aggressive going quiet or not eating. A massive influence in a child’s development would be if there was bereavement in the family as the child does not fully understand why that person is no longer in their life and can again cause all of the above reactions. Health Proper nutrition can have a direct impact on a child’s development both physically and psychologically. Appropriate nutrition is related to functional outcomes for children as they get older. In other words, unhealthy eating can lead to weight gain and other negative effects if the child does not learn how to eat healthy early in life. It is stressed that it is the increased duration and intensity of the exposures to healthy eating habits, through both hands-on learning and leading by example, that really make a positive impact on a child’s development. Environment Children who are surrounded, both at home and at school/daycare facilities, by a strong learning environment that is both informative and supportive may improve their development. A child’s environment – for example, his family or school – plays a huge part in his development. Simply stated, a nurtured child will do better than a deprived child. That may seem like common sense, but you may not realize the little things that make a difference. Some assume that a rich privileged child will automatically thrive more than a child living in poverty. That is not always the case. 2.2 Write an account about the importance of recognizing and responding to concerns in children’s development. Give examples of cases you are aware of. The following things would cause concern about a child or young person’s development. If the problem was left untreated then things could get worse, and a delay in treatment could mean that the outcome is not as good as it would have been if treatment was started earlier. If a child or young person does not talk to anyone or even only speaks a few words compared to others, this may cause concern. This would socially affect the child or young person’s because they would find it hard to make friends, work in groups or even interact with adults. It would also affect their communicational development because they would find it hard to speak to people and also may find it hard to listen to instructions. Early intervention would be the best way to respond to this concern, the first step would be to have the child or young person’s hearing checked because if they have poor hearing they will find it hard to hear people so will not want to communicate with others in case they get something wrong. Poor reading and writing is also another thing to look for. If a child or young person has difficulties with their reading and writing it may cause concern, but this may not be noticeable until the child is around the age of 6 or 7 because by this age they should have learnt how letters are formed and begin to string words together. These are the main skills a child needs to help them develop in all areas. Due to poor reading and writing the child or young person will start to fall behind his peers of the same age. They may find it difficult to interact or make friends with others who are more advanced than them, in case they are bullied etc. They would struggle with their intellectual development not only with the reading and writing, but they would struggle with their memory and even their concentration. 3.2 Research and identify other transitions that only some children may experience through life, for example bereavement. Most children may experience transitions; transitions can be long term or short term. Some transitions that most children may experience are likely to be, starting school or changing from one school to another. Some families may move house several times throughout their lives this can affect a child in that they have to try and make new friends and get use to the area in which they will be living. Children and young people have to make very many of their transitions without prior personal experience, and it can sometimes appear to them as a daunting list of ‘firsts’: first day at school; first exam. Most of these changes are dealt with well by most children and young people, as and when they are ready. The experience they gain and the skills they learn in the process equip them to deal with the challenges of life ahead. The diverse range of transitions faced by children and young people includes: †¢ starting or moving school †¢ puberty †¢ bereavement †¢ parents splitting up †¢ illness (their own or a parent’s or sibling’s) †¢ changing friendship groups †¢ entry to, or leaving, a pupil referral unit †¢ moving through child health services into adult services †¢ coming out as gay or lesbian †¢ leaving home. Young people and children will need help and support from peers and adults to successfully make the transition to the next stage in their life. The nature and timing and giver of the support will vary depending on the individual’s needs and circumstances. Bereavement-the death of a close friend or relative may be very traumatic for a child, when it comes to times of change and transitions you should give children every opportunity to talk about what is going to happen and how they feel. 3.3 Describe with examples how transitions may affect children and young people’s behavior and development. Children and young people naturally pass through a number of stages as they grow and develop. Often, they will also be expected to cope with changes such as movement from primary to secondary school and, for children with disabilities or chronic ill health, from children’s to adults’ services. Such changes are commonly referred to as transitions. Some children may have to face very particular and personal transitions not necessarily shared or understood by all their peers. These include: family illness or the death of a close relative; divorce and family break-up; issues related to sexuality; adoption; the process of asylum; disability; parental mental health; and the consequences of crime. It is important to understand a child or young person in the context of their life, to recognise and understand the impact of any transitions they may be going through.

Airline Marketing Plan

Executive Summary 1. 0 Executive Summary Puddle Jumpers Airlines, Inc. is a new consumer airline in its formative stages. It is being organized to take advantage of a specific gap in the short-haul domestic travel market. The gap exists in low cost service out of Anytown, U. S. A. The gap in the availability of low cost service in and out of the Anytown hub coupled with the demand for passenger travel on selected routes from Anytown indicates that a new entrant airline could be expected to capture a significant portion of current air travel business at that hub. The management of Puddle Jumpers is experienced in airline start-ups. Previously management grew Private Jet Airlines from a single Boeing 727 to a fleet of 16 MD80 series aircraft. Revenues grew to $130 million in a two year period from 1992 through 1993. Our research and projections indicate that air travel to and from Anytown is sufficient to provide a new carrier with revenues of $110 million dollars in its first full year of operations, utilizing six aircraft and selected short-haul routes. These sales figures are based upon load factors of only 55% in year one. Second year revenues are expected to exceed $216 million dollars with additional aircraft and expanded routes. Load factors for year two are 62%. The Puddle Jumpers plan has the potential for a more rapid ramp-up than was the case with Private Jet due to the nature of the routes and the demand for travel currently in the targeted markets served. In short, the frequency of flights needed to serve Puddle Jumperss target market exceeds the demand that dictated Private Jets growth. These sales levels will produce net profit of just over $1 million in the first operational year and $21. 4 million dollars in flight year two. Profits in year one will be 1% of sales and will improve to 10% of sales with the economies gained in year two. The over-all operational long term profit target will be 16% of sales as net profit in years three, four, and five. The companys long term plan is part of the due diligence package. The first operational year is actually fiscal year two in this plan. The first year of formative operations will burn cash until revenue can commence. This is due to the organizational and regulatory obligations of a new air carrier. Investment activity is needed to handle the expenses of this phase of the business. The following chart illustrates the over-all highlights of our business plan over the first three years. Gross Margin here is approximately 87% of sales since the only costs included in this calculation are travel agent commissions, credit card discounts, and federal excise taxes. Travel agent commissions are calculated on 30% of sales even though management feels the actual number will not exceed 10% of sales. NOTE: For display purposes in this sample plan, numerical values in tables and charts are shown in thousands (000s). Highlights 1. 1 Objectives The Company has the following objectives: 1. To obtain required D. O. T. and F. A. A. certifications on or before March 1, 1997. 2. To commence revenue service on or before July 1, 1997. 3. To raise sufficient seed and bridge capital in a timely fashion to financially enable these objectives. 4. To commence operations with two McDonnell-Douglas MD-80 series aircraft in month one, four by end of month four, and six by end of month six. 5. To add one aircraft per month during year two for a total of 18 at year two end. 1. 2 Mission Puddle Jumpers International Airlines, Inc. has a mission to provide safe, efficient, low-cost consumer air travel service. Our service will emphasize safety as its highest priority. We will operate the newest and best maintained aircraft available. We will never skimp on maintenance in any fashion whatsoever. We will strive to operate our flights on time. We will provide friendly and courteous no frill service. 1. 3 Keys to Success The keys to success are: Obtaining the required governmental approvals. Securing financing. Experienced management. (Already in place). Marketing; either dealing with channel problems and barriers to entry; or solving problems with major advertising and promotion budgets. Targeted market share must be achieved even amidst expected competition. Product quality. Always with safety foremost. Services delivered on time, costs controlled, marketing budgets managed. There is a temptation to fix on growth at the expense of profits. Also, rapid growth will be curtailed in order to keep maintenance standards both strict and measurable. Cost control. The over-all cost per ASM (available seat mile) is pegged at 7. 0 cents or less in 1996 dollars. This ASM factor places Puddle Jumpers in a grouping of the lowest four in the airline industry within the short-haul market. (US Air, the dominate carrier in the Anytown market, averages 12. 0 cents per ASM by comparison). The only three airlines with lower operating costs also operate older and less reliable equipment, and even then the lowest short-haul cost in the airline industry is currently Southwest at 6. 43 cents per ASM. Company Summary 2. 0 Company Summary Puddle Jumpers International Airlines is being formed in July, 1996 as a South State Corporation. Its offices will be in Anytown, Georgia. The founder of Puddle Jumpers is Kenneth D. Smith. Mr. Smith has extensive experience in consumer aviation. His bio as well as the backgrounds of all the members of Puddle Jumperss management team are enclosed herein. 2. 1 Company Ownership Puddle Jumpers International Airlines, Inc. will authorize 20,000,000 shares of common stock. 1,000,000 shares are to be set aside as founders stock to be divided among key management personnel. It is also expected that management stock options will be made available to key management personnel after operations commence. It is expected that founders stock plus option stock will not total more than 15% of authorized shares. Initial seed capital is to be attracted via a convertible debenture sold by Private Placement. This round of funding will have premium conversion privileges vs. later rounds and bridge capital.

Macroeconomics Essay Example | Topics and Well Written Essays - 1500 words - 4

Macroeconomics - Essay Example We begin by defining fiscal policy and monetary policy. The study later provides a description of the IS/LM model in section 3 and finally, an explanation of the crowding out effect using the IS/LM model. The last part of the paper will relate the crowding out effect to the real world particularly the UK as the Bank of England uses it as a fiscal policy tool. Fiscal policy refers to a situation whereby the government restores equilibrium in the economy by making changes to taxes or government expenditure on public goods and services (Smullen and Hand, 2005). When there is under-utilisation of capacity, the government can increase capacity utilisation by reducing taxes (that is through a reduction in tax rates or tax base) or by increasing spending on public goods and services as well as subsidising the production of certain goods and services (Smullen and Hand, 2005; Visser, 2004) Fiscal policy aimed at increasing money supply is referred to as easy fiscal policy (Smullen and Hand 2005). On the other hand, when there is over-utilisation of capacity, the government either increases taxes (through and increase in tax rates or tax bases) or reduces spending on public goods and services (Black 2002). It also reduces subsidies and transfer payments. This type of fiscal policy is referred to as tight fiscal policy (Black 2002). Monetary policy is referred to as a means by which the central bank tries to sway the economy to equilibrium by influencing the supply of money (Black 2002). This is achieved through four main approaches, which include: printing more money; direct controls over money held by the money sector; open market operations and influencing the interest rate. Both tight and easy monetary policies can also be identified. Like easy fiscal policy, easy monetary policy is one whereby the central bank embarks on a policy to increase the supply of money. On the other

The Clash of the Titans. Soviet-American rivalry Essay

The Clash of the Titans. Soviet-American rivalry - Essay Example Post World War II at the Yalta conference, Stalin, Churchill, and Truman agree to divide Germany into zones of military occupation in which the Soviets possessed the East Germany while the Americans would take control of West Germany Grant 4. On March 1948, a secret meeting between the United States, Great Britain and France took place where the three nations agreed that democracy was the best solution for Berlin Grant 8. The Soviets shocked by this conspiracy withdrew from the Allied Council and blockaded the city of Berlin, which cut all the supplies to West Berlin Grant 8. The tension of this situation can be best described by Winston Churchill, the leader of the Great Britain describes this division in his famous speech where he states, â€Å"†¦An iron curtain has descended across the continent†¦Behind that line... all are subject†¦I do not believe that Soviet Russia desires war. What they desire is the fruits of war and the indefinite expansion of their power and doctrines.† Grant 6. The â€Å"Berlin blockade† was a blessing in disguise for the United States, who quickly reacted by conducting airlift operations. The â€Å"Berlin airlift† showed the supremacy of American flight dominance and gave hope to citizens of Berlin, who feared that the West would abandon them 26. Finally, the Soviets ended the blockade and the West had won the first epic â€Å"battle.† The blockade was essentially a slap in the face, who failed to contain democracy at its best . Yet, the conflict was not over and the race for nuclear arms intensified the battle for the â€Å"survival of the fittest.†

Galaxy budgeting system Research Paper Example | Topics and Well Written Essays - 250 words

Galaxy budgeting system - Research Paper Example hich then give periodic results regarding the resource requirements and usage by the different activities of the programs, which are then used as the basis for predicting the future budget requirements for programs and their subsequent activities (Dongsung, 97). The future budget is then informed by a comparison of the different programs and their resource consumption forming the basis for allocating future resources to such programs. Thus, the galaxy budgeting system does not only assess funding on the basis of terms only, but also on the basis of program comparison. The differentiating factor between the galaxy budgeting system and the other budgeting systems is that, the galaxy budgeting system employs the history of an organization, to determine its future resource allocation, while basing the allocations on the previous information and accomplishments (Dongsung, 103). This means that programs that make greater accomplishments have a higher chance of being allocated even more res ources, to enhance their further achievements. The advantage presented by the galaxy budgeting system is that; it safeguards against money wastage or confining of resources in the unproductive areas, since the system ensures the allocation of resources based on the productivity of the programs, thus steering the resource allocation in the right direction (Dongsung,

BUSINESS STRATEGY Essay Example | Topics and Well Written Essays - 1000 words - 1

BUSINESS STRATEGY - Essay Example Nokia was the most popular brand of mobile phones in these markets till the last decade, however with the advent of the Samsung group and its innovative products the market has been divided. Nokia faces a tough competition from the Samsung group especially in the mobile phone sector. In this analysis we try and compare the roles and responsibilities for strategy implementation in Nokia Inc and Samsung Group. The paper will try to identify and evaluate resources required to implement a strategy in the Nokia Inc. further it would also analyze whether the Nokia Inc is sufficiently equipped with resources so as to deal with the much required changes. The Samsung Group of companies is a Korean multinational organization with its headquarters in Seoul. It is one of the world’s largest mobile companies with annual revenue of 173.4 billion dollars. This organization has invested in a variety of businesses including heavy industries, ship industry and life insurance. However the mobile business remains its largest domain. â€Å"As a global leader we are at the forefront of change, anticipating today what our customers around the world will want tomorrow.† (Samsung Profile, 2009). Nokia being the market leader is the toughest competitor of the Samsung group in the mobile business. Nokia is a large organization with enough resources to spend on the reseach and development of the new technologies and innovations. At the same time Samsung group challenges Nokia Inc by bringing in phones which are attractive to the customers in terms of price and features. Nokia has wide established market and customers for mobile phones. It is a renowned firm for its user friendly products. Samsung on the other hand is a new dealer, as compared to Nokia, in the field of telecommunication. Still the firm has captured a considerable market and is providing tough competetion to the Nokia Inc. the strength of the Samsung group is that it adopts different strategies

A study of War and Military History, 1867 to the Present Essay

A study of War and Military History, 1867 to the Present - Essay Example With its large expanse of land mass covering North America, right above the United States, proved to be of strategic importance for the British. Trade between Canada and the main British isle was usually undeterred by the vast Atlantic Ocean, and such supply routes were usually left undisturbed for the most part. On the social and political situation, the Canadians were mostly North American colonists who remained loyal to British imperial rule and also composed of colonists from the United States who maintained their allegiance with the British rule. This group of Canadians formed the majority of Canada’s society and usually held a strong voice with regards to the colonial affairs. On the other hand, there were also the French speaking Canadians who were mostly from the domain of Quebec and Montreal. The French Canadians were formerly French Empire colonists during the 16th and 17th century who were conquered by the British by the end of the French-Indian War. The fact that F rench Canadians were usually not treated with much respect as that of the English Canadians, French Canadians most of the time took the polar opposite with regards to political opinion. When the outbreak of the First World War happened in Europe, it was first thought that the British Empire would not be involved in the war which at first was thought to be merely involved between the Austria-Hungary against Serbia. But when Germany entered the war, in the side of Austria-Hungary, Great Britain decided to enter the war against what would later be known as the Central Powers, namely the German Empire and the Austro-Hungarian Empire, to prevent the German Empire from expanding its imperial influence. Canada was involved in this armed struggle across its borders since it had its obligations as a colony of the British Empire. Prior to all this, Canada had a large standing militia force, yet a small regular army and an even smaller navy. Sam Hughes, the Minister of Militia and Defense during that time, was tasked to raise enough soldiers for the war in Europe to complement the British forces around the Western Front. For this to be done, volunteers of men were needed to be implemented to enlist enough manpower to be of potential support for the war efforts. Many joined in the hundreds of thousands, becoming known as the Canadian Expeditionary Force. Canadians were known to serve well and with distinction. They were notable in their involvement in major battles such as the Battles of Ypres, Somme, Vimy Ridge, Passchendaele and the Hundred Days offensive. Canadian Corps were considered as fine soldiers, being highly motivated and dogged. But as the war dragged on and losses were mounting high on the British and its Commonwealth forces, it came to the point that conscription would be needed. After the Battle of Somme, in which casualties on both sides of the belligerents where high, there was a great demand to reinforce the forces in the Western Front. Because of the terrible amount of casualties as the battles raged on the trenches in the Western front with no clear or decisive victory in sight, the number of volunteers of Canadians drastically dropped . This eventually caused conscription to be seen as a necessary measure for the Canadian government to pass the act of conscription. By this period, the government Canada decided to pass the act of conscription. Opinions about conscription in Canada during the First World War were divided distinctly between the

DEATH WITH DIGNITY Essay Example | Topics and Well Written Essays - 4000 words

DEATH WITH DIGNITY - Essay Example Different countries hold different views on euthanasia and so as their respective legal bodies. In Sweden it is allowed and in UK it is prohibited. Euthanasia again is divided into passive and active euthanasia and the law does not hold same view regarding this two. In this dubious state regarding euthanasia patients suffering form terminal illness are the prime sufferers. Should euthanasia be legalized or it should be left as it is. The following paper leads an investigative report on moral, ethical and legal grounds on this issue at the back ground of a case study of a young girl Maria who is suffering from motor neuron disease a terminal illness and has only one year to survive. Moreover the paper suggests some recommendations for the Minister of Health in order to facilitate euthanasia in a just way. Executive Summary: Death with dignity or euthanasia is a much-debated issue in the world. Apart from Oregon in other states of USA it’s prohibited and in United Kingdom the de bate is still going on over its acceptance. Interestingly in UK by The Suicide Act 1961, suicide has been legalized under certain circumstances but ending one’s life with the help of another is strictly prohibited. However it has been observed that assisted suicide is the only outlet or route of escape available to the people suffering from terminal illness, since in most of the cases they are not capable of doing it by their own. This report will enlighten the dubious factors hovering around this faint demarcation of suicide and assisted suicide and also will highlight the necessity of euthanasia to be legalized. In this effort a case study of Maria a young girl suffering from motor neuron disease has been considered. Maria whose fate was sealed as soon as she was detected with the mentioned disease, was bed ridden and paralysed to that extent that she cannot put an end to her life by her own. Her mother and family was strongly in favour of assisting her to end her life to a void the later stage complicacies and pain mainly arising from respiratory failure; but were never granted permission for the same. It should be noted since motor neuron disease leaves the mind almost unaffected hence it is obvious that Maria opined the same with her mother and family. This report aims at considering the case of euthanasia in a detailed manner and explores the ethical, legal and moral grounds in favour or against the same. The report also aims to figure out an appropriate point where euthanasia should be legalized and in its way to achieve that goal the report also suggests a set of recommendations. Rationale of the Report: Firstly historical evidence points to the fact that many clinical cases have been faced so far where a person with terminal illness and suffering like hell but the people around her even knowing the ultimate outcome remained neutral considering the red eyes of law. Examples in UK can be found from the instance from Mrs. Dianne Petty and Debbie Pu rdy. This report focuses on the justification of that act. Secondly according to Griffiths many medical professionals consciously or unwillingly considers voluntary euthanasia; an estimate put this number at 12 percent. (Griffiths, 1999) However the difference between voluntary and

Jackson Pollock as an artist Essay Example | Topics and Well Written Essays - 750 words

Jackson Pollock as an artist - Essay Example Jackson Pollock introduced a new metamorphism in the post world war two era of art because he came up with new diversification of abstract art and figurative imagery. Apparently he introduced the new concept of abstract art in which concepts of â€Å"pour† painting were introduced. As an artist he revolutionized the field of art in America due to his unique style of painting in whole body was involved. As an artist there are two phases of him in which he transformed. Firstly he was staunch advocate of representational art working like that of Picasso and his role models were mural artworks of Mexican artist but then his life took a new turn when he married a famous artist named Krasner.After marriage his thought process evolved and he worked in a new domain known as â€Å"drip painting†. Drip painting involved using of the most unconventional forms of art ever practiced. IT was later known as action painting. Jackson used to pour the paint on the canvas and let the drip pings freeze so that they can give a good look on the canvas. Literally everything could be used as brush from a simple lipstick to a hardened brush from a tree. Jackson Pollock eventually became characterized by this technique and used it at maximum optimal usage. It is because of Jackson Pollock that world of art saw the alluring forms of adroitness like sand painting and under- painting. Using of gestures, which was later became a proper field in art deployed the concept of â€Å"gestural lines† through which all the mess of three views, foreground, background and side view was vanished. Jackson said that the lines should be used in such a way the viscosity of the fluid can be used optimally. He also started a new technique in the design process which used painting the canvas horizontally rather than vertically in order to save the paint and color combinations. Jackson Pollock really did great services to art because of his ideas, people started to perceive the canvas as a workspace where they can actually â€Å"perform† some art at run time rather than just sticking to the conventional ways to follow and draw a design. Jackson Pollock was later on appreciated by many gurus of art and he is regarded as pioneer of â€Å"action painting† in the modern era. Jackson Pollock in his personal life As a man in his personal life, he can be regarded as a person exceptionally volatile. Because of his early tough life and childhood, he could never get a chance to actually settle to a routine or idea. He is said to be drunk excessively, cruise and agile personality. Drinking became the main cause of his accidental death later on and this great legend of art was no more with us to draw his talent on the canvas. â€Å"I am Nature† Jackson Pollock just used to entwine nature in his art works. Once he said to an artist on a reaction to a demand which said to work more outside the nature, â€Å"I am nature†. The meaning of this quote can be easily seen by having few glimpses of his canvas. He just used to dwell in the art work and â€Å"drip† the paint, swayed his body all around and made maximum use of nature to express what was inside him. Using of tree brushes, syringes to paint, and leaves to depict is a sign that point towards an ideology, which later on made some standards in the modern American field of art. Jackson Pollock was of the view that art work should be such painted that it does not need explanations, technical faults, unnecessary details rather the viewer can only admire the allure of the scene just like he does when he sees a bed of roses. The captivating beauty of abstract art and action painting by Jackson Pollock approves this thesis if we just have a bird’s eye view of such of his masterpieces. Pensive feathers, animal dancing, springs of long island are examples of his love for nature. Quote There are numerous and ample quotes of Jackson Pollock about abstract art because this was his primary field of interest. Choice is difficult to make among so many astute quotes but one

Discuss and describe a moral panic from a social science perspective Essay Example for Free

Discuss and describe a moral panic from a social science perspective Essay Society is frequently subjected to moral panics when any crime is committed. Humanity repeatedly blows crimes and incidents out of proportion until the entire society is somewhat controlled. Stuart Hall, in his book, ‘Policing the Crisis’ explained that â€Å"the media, in conjunction with the bourgeoisie, create moral panics in order to perpetrate fear and maintain control over society, as a whole.† (Hall, 2013, s. 1) Moral panics are created as a hazard and rising threat to shock both society and culture into changing the way it thinks and acts about problems in the real world. In this essay, moral panics will be looked at in detail with a specific interest in the case of James Bulger. There will too, be a focus on the influence the media, police and politicians have on moral panics and public opinions. Stanley Cohen derived a moral panic as â€Å"a sporadic episode which subjects society to worry about the values and principles which society upholds which may be in jeopardy. The moral panics are a means of characterising the reactions of the media, the public and agents of social control to youthful disturbances.† (Cohen, 1987: 9) The abduction and subsequent murder of the toddler James Bulger, from a shopping centre in Liverpool, was a crime which brought about a huge moral panic in Britain in the 1990’s. A murder of any sort brings about a moral panic, but when the victim, and in this case the defendants, are both children, it attracts overwhelming media attention and a vast moral panic is quickly spread. It has been previously said that it is the most monstrous of crime when a child elects to kill another child. Theories of moral panics are sparked when they are spread; the ‘Grassroots Model’ (Critcher, 2008) theory occurs when the public and media col laborate, consequently leading to fears becoming exaggerated; in the case of James Bulger; ephebiphobia, which is the fear of children and youth. The murder of Bulger made parents realise how defenceless their own children really are, and how they should fear others’ children. The theory suggests â€Å"panics are initiated and generated from the bottom up and are spread about particularly large numbers of people.† This is subsequently shown in the murder of Bulger; the moral panic was initiated from the crime but then soon spread to the media, thus advertising the story which then became public knowledge and the fear of children and youth becomes established and inflated. Marx established the ‘Elite Engineered Model’ which encompasses the ruling elite  manufacturing certain panics to instil fear in society and divert it away from the real problems they are having. In the scenario of the James Bulger murder, those with high ranking in society involved in the case, for example, police, detectives, press and politicians, created the moral panic of the murder in an attempt to divert the public’s opinion away from the shocking crime of two young boys, just 10 years old, not just abducting a toddler from a busy shopping centre in Liverpool, but also killing him in the most vicious way and dumping his body on train tracks in an attempt to cover up what had happened. This is not the behaviour of children; it is the behaviour of evil. Particularly due to the age of the killers, the ferociousness of the crime and the age of the victim, the mass media reports allowed the public to get personally and emotionally involved in the case and have severe anger and resentment towards the children who murdered James Bulger. The public outcry was huge and, the decision by the politicians and press combined to release the names of the killers publicly as Robert Thompson and Jon Venables, allowed the public to finally vent their abuse against the killers. Amid the hysteria in 1993, both Thompson and Venables lost the right to be seen as children, or even as human. The kids who had killed the kid had to be killed, or indeed locked up for life. The word used about them stopped all arguments; they were pure evil.’ (Morrison, 2003) These scandals make any type of child harm seem dramatic and heinous; these crimes force the attention onto those in society who are high ranked, in an attempt to aim for a change to prevent this crime being repeated. The path of any moral panic can sway in two opposing directions; either the panic dies down relatively quickly and is totally forgotten, or it has lasting repercussions for all those i nvolved, whether press, politicians, the police or the public. (Butler, n.d.) In the case of the murder of little James Bulger, there were lasting implications; which included the introduction of the National Sex Offenders Register (Paedophile Register) in the late 1990’s as a response to the growing concern and panic over the recent child sex offences (Cohen 1972:9). The Interest Group Theory involves panic about a given behaviour, in this instance, a child killing another child, and hence due the massive public outcry, the case is more likely to be distorted by the media and the outcome  changed. The Bulger story was iconic and a rare, uncommon case; but lessons should be learnt. A similar crime had previously been committed in the form of the 1861 murder of baby George burgess in Stockport by two eight year olds. Burgess was forced to suffer a horrific attack and the two young boys inflicted shocking injuries upon his body. This crime severely angered the local community and again created a moral panic. In today’s society, thankfully due to the role that the media now plays in the viewing and promoting of crimes, we, as a whole in society, are able to successfully campaign for justice and see those who participated in the crime jailed for as long as they deserve. The concept of moral panics does have some disadvantages; they do tend to be deterministic and can be twisted by the media to blow the event out of proportion. In the case of James Bulger, the amount of media attention thrown onto the case means that this moral panic is ever lasting, and will always be remembered, preventing events like this from being repeated. Bibliography: Butler, I (2013) Moral Panic and Child Protection Available form: http://www.moralpanicseminars.files.wordpress.com.2013/05/sem2-butler.pdf [Accessed 15th November 2013] Cohen, S (2011) Folk Devils and Moral Panics: Key Ideas. London: Routledge Critcher, C (2006) Moral Panics and the Media. OU Press Critcher, C (2008) Moral Panic Analysis: Past, Present and Future Swansea University: Blackwell Publishing. Available from: http://www.penelopeironstone.com/Critcher.pdf [Accessed 28th October 2013] Eldridge, J Kitzinger, J Williams, K (1997) The Mass Media and Power in Modern Britain (Chapter 5 – Moral Panics, Media Scares and Real Problems) Oxford University Press Goode, E Ben-Yehuda, N (1994) Moral Panics: The Social Construction of Deviance. Cambridge, Massachusetts: Blackwell Hall, S (2013) Policing the Crisis: Mugging, the State and Law and Order. 2nd ed. Basingstoke: Palgrave Macmillan Jewkes, Y (2011) Media and Crime. Sage Kirsh, S (2010) Media and Youth. Wiley Blackwell Marsh, I Melville, G (2011) Moral Panics and the British Media: A look at some contemporary ‘Folk Devils’

Classical vs. Keynsian Economics Essay Example for Free

Classical vs. Keynsian Economics Essay There are several significant factors that differentiate Classical from Keynesian economics. Classical economics stays true to the laissez-faire concept of no government mediation in businesses with the assumption that the economy will work itself out. Keynesian economics, on the other hand, revolves around deficit spending and the belief that essentially â€Å"in the long run, we’re all going to die†. Both schools of economics take a different stance on the behavior of consumers, fiscal policy, and government spending. Classical economists, in essence, monitor what is currently transpiring in the economy. They believe that the economy is stable and self-sustaining because in the long run, the market supposedly automatically adjusts to â€Å"booms† and â€Å"busts†. This principle is heavily influenced by the epoch of industrialization – during and after. In a Classical economic model, economists consent individuals’ actions and desires, thus allowing prices to fluctuate based on that individuals’ needs. Say’s Law explicates this phenomenon by saying that supply creates its own demand and in result, the economy is stimulated when more goods are produced. Furthermore, Classicalists do not act with fiscal policies and strongly believe the notion that government spending impedes a nation’s economic growth Keynesian economists believe that the government is imperfect and is not able to sustain itself so government intervention is not only beneficial, but also crucial to mediate the economy. Their stance on fiscal policy is to either contract or expand the economy with specific tools depending on the gap in the economy. In a Keynesian economic model, economists rely on government spending to jumpstart an economy if it was dragged down into a depression. When there is a lack of growth, the government should stimulate demand. Personally, I would agree with Classical economics, but with all the assumptions present it is nearly impossible to side with them. Most of the assumptions are not true and are essential to accurately find a solution to economic problems. For instance, President Ronald Reagan was big on the  theory of hands-off business, yet he plundered the nation into the most drastic deficit; more than all of his predecessors combined. Not having government intervention is nearly impossible since there is always a need to mediate the economy. I would side more with Keynesian economics since there is almost always a practical solution to a problem. In other words, it is like an algorithm: you need so much to get the desired output. For instance, in the Great Depression of 2008, the government efficiently used expansionary fiscal policy to boost the economy. Government spending was vastly increased, as well as taxes. Our economy was gradually remedied by the policies that were enacted upon, thus my reason for siding with Keynesian economics.

Contrasting Edmund Burke And Jean Jacque Rousseau Politics Essay

Contrasting Edmund Burke And Jean Jacque Rousseau Politics Essay Two of the most influential political philosophers of the 18th century were Edmund Burke and Jean-Jacque Rousseau. That is not to say that the two men shared the same philosophical views, however; in fact, it could be argued that they were on the opposite sides of the political spectrum, with Burke on the right and Rousseau to the left. A classic example that showed the differing opinions among the two was the French Revolution. Burke was not in favor of the revolution because he maintained that it would disrupt the traditions of France that hold the country together. Rousseau, on the other hand, was a hero of the revolution because he championed liberty and the idea that the people should be in control on how they should be governed. It is amazing to think that two philosophers, having very different perspectives on politics, can both be influential during the same time period. One of the core aspects of Jean-Jacque Rousseaus philosophy was what man was like in the state of nature. In the Second Discourse, Rousseau explained that people were equal and free going back tens of thousands of years because there was no real societal organization to speak of. Since life was centralized on hunting and gathering food, people were, for the most part, equal in terms of societal stature. People were relatively free because no one had to answer to a higher authority, with the family structure being the only exception. Since people were free and equal, they were innocent and individualistic in nature. There were no outside forces that had a corruptive effect on people and there was no reason for groups of people to band together to form a society. According to Rousseau, the development of reason and private property rights ruined equality and freedom because they lead to the few dominating the many. As populations started to grow, there was a greater need for more socie tal hierarchy due to the complex nature of communities, thus less freedom and more inequality. Even though society today believes that reason is a positive thing, Rousseau insisted that progress brought the worst out in people. Rousseau was not necessarily arguing in favor of going back to the time of early humans per se. He knew that society was a point of no return, so he had to be somewhat practical. What he was arguing was to return to the roots of equality and freedom as much as practically possible. The way to achieve that goal politically, Rousseau argued in the Social Contract for a political system that put most of the power in the hands of the people and not the elites. Rousseau was a contract theorist, which meant that he believed that government should only operate with the consent of the people that it is governing. What set him apart from the other contract theorists was that he coined the term general will. What Rousseau meant was that all men should sacrifice their own individual power in order to give way to what he called the general will. In other words, all men give up some of their freedom in order to what is best for the society as a whole. The thing that is not so clear is the mechanism in finding out what the general will is. For example, is it the compilation of the opinions of individuals or is it something that is even greater than public opinion, such as having to understand human nature? Being that there were conflicting issues that faced Rousseaus politic al philosophy, he kept on falling back on the idea of radical democracy. Since Rousseau was so distrustful of political institutions in general, he felt that people should always have a seat at the table when it came to determining policy. With that being said, it would seem that Rousseau was not in favor of having a republican form of government. Instead, as noted before, he was more in favor of a radical democracy. For this reason, he was a hero of the French Revolution. The revolutionaries read Rousseaus work and were inspired to take action against the monarchy, even though Rousseau was not even alive when the revolution started. Abiding by the slogan of Liberty, equality, and fraternity! during the duration of the revolution, the revolutionaries took the cue from Rousseaus political philosophy. The practicality question enters the conversation again, however, when talking about Rousseaus radical democracy. Is it even possible for a country to function properly with every citizen participating? At what point would moving towards a representative government be too far for Rousseau? It would be interesting to find out the answers of these questions from Rousseau himself because he was more of a practical thinker than some people give him credit for. Rousseaus political philosophy would seem to be paradoxical when you think about it, which is why the interpretation of his work is still being debating to this day. Edmund Burke is widely regarded as the founder of the modern conservative ideology. Although he did not believe in adhering to abstract principles when governing, his body of work clearly showed that he valued tradition and stability above all else. Similar to Jean-Jacques Rousseau, nature played a significant role for Burke when developing his political philosophy. Burke wrote that there are two natures. The first nature refers to: the idea that people love their families and that family provides a certain amount of stability and continuity, and that people are more comfortable with what is familiar to them. Burkes second nature refers to the acquired opinions that people accumulate throughout their lives, such as habits and customs. According to Burke, the second nature is what cements society because it provides the traditions that are passed down from generation to generation. As societies and times change, people should always hold on to the traditions that are passed down becau se they form the foundation of stability. Another plank in Burkes political philosophy is practicality. He did not believe that you can run a society based on abstract philosophy because it is not grounded in reality of the current situation. Rather, he was a pragmatist who looked at issues on their face value and tried to come up with solutions that fitted the time. That is not so say that he did not have any values, however. As noted before, he was a big believer in tradition and stability. Burke just argued that overarching philosophies cannot be applied the same in every circumstance because each circumstance has its own unique qualities. Burke is famous for his criticism of the French Revolution in Reflections on the Revolution in France. He was against the revolution because he believed that it would have destroyed Frances great traditions and that the theory and practicality behind the revolution were not sustainable. Burke did not agree with the revolutionists belief that government is created to protect the natural rights of individuals. Instead, he insisted that government was there as a stabilizing force so that people could live comfortably. Also, Burke believed that culture and tradition are more worthy in being protected than natural rights of individuals because they are much more long-lasting. Another problem that Burke had with the French Revolution was the idea that society can be formed from scratch. Burke asserted that societies cannot simply start over from scratch because he believed that leaders make prudent decisions based on the conditions that are in front of them. Installing a new political regime, in Burkes point of view, is not all that practical. With that being said, Burke was not a contract theorist because contract theory provides that a new society can be created by man. Rather, he saw society as an invisible link that connected generations to each other, carrying with it the established customs and institutions. These lasting institutions should be protected and respected due to the fact that they survived, thus showing their adaptability to changing times. It can certainly be argued that Jean-Jacques Rousseau and Edmund Burke had very different views when it came to their political philosophies. Rousseau was in favor of radical democracy and did not trust societal institutions, while Burke valued tradition and stability above everything else. However, there are commonalities that the two did share. One is that both of them believed that times change, so adhering to rigid ideologies was not the wisest thing to do. Rousseau admitted that early man practices were outdated, so he was not so stubborn to strictly stick to that belief system. He did believe that the themes of equality and freedom that was present during the days of early man were everlasting enough to still be applied to his present day. Burke also acknowledged that the world does not sit still. Even though he strongly believed that tradition and stability had to be protected, he knew that life moves on. The reason why he argued for the respect for traditions and institutions that have endured several generations is due to the fact that they showed their adaptability during changing times. Related to the two mens shared view of not sticking to a rigid ideology, Rousseau and Burke both had nuanced political philosophies; neither of their philosophies were black and white. Rousseaus philosophy was so nuanced that it could be considered contradicting, as noted before. In the Social Contract, he famously said, Man was born free and everywhere he is in chains. But later on in the same work he argued for the general will and that sometimes men must be forced to be free. One could make the case that he was a libertarian, while another could equally claim that he was a totalitarian. Burke was nuanced to a lesser extent than Rousseau, but nuanced nonetheless. He knew that holding on to the past can only go so far, which is why he asserted that while times does go on, it is still important to carry on the traditions and culture that were passed on by previous generations. An interesting thing to note about Burke is that he was in favor of the American Revolution. This goes to show that he was not against all revolutions, again showing his nuanced approach to politics. The reason why he supported the American Revolution is because the colonists were not creating a society from scratch. The colonists, descendants of England, were committed to English ideas and principles. The only difference was that they wanted to a free and independent nation. The French revolutionaries, on the other hand, were hell-bent on creating a whole new political paradigm. As far as my opinion is concerned, I think that both Jean-Jacques Rousseau and Edmund Burke contributed significantly to the field of political philosophy. Even though they had different thoughts on how government should operate, both of them had valid points. I agree with Rousseau that people should have a say in the way that they should be governed because history has shown that democracies have been the most peaceful form of government and it seems to be the most fair system (at least so far). But I agree with Burke as far as remembering your societys history and culture because you would not be where you are in life if it wasnt for previous generations. I also concur with Burke that society should not change too quickly, as it might cause instability that might do more harm than good. It turns out that I am quite nuanced with my approach to political philosophy, just as Rousseau and Burke were.

Suicide :: essays research papers

I'm about to take up a position which is going to be deamed by some, if not all, as a terrible stand to take. As a matter of fact, if anyone were to agree with me on ths subject, I'd be surprsed. For you see, rather than arguing from the postion of suicide being an unjustified and inane way to die, I shall argue the other point. That being suicide does have its merits. Before you people start screaming, hear my case out. Most people argue that nothing justifies the taking of someone's life. Yet what makes life so valuable? Why do people cling to it so? All we consist of is a bunch of carbon atoms, bound together to form an exoskeleton, organs, and tissue. In this light, there really is not much to life. Out of the 5 billion who inhabit the planet, very few of them shall emerge to be true world leaders. The rest will just lead a mediocre life of work and little play. The taking of ones life can be argued from a populistic view as well. It makes little sense to preserve life in an over populated world. True, one less person here on there will not make a large dent. Yet if everyone who attempts or had attempted suicide were not stopped, the impact would be noticed. Another popular argument for stoppers, people who want to prevent suicide, is that nothing can be bad enough. Yet how do they know this? They do not have to put up with the same stuff the suicide victim does everyday. How could they possibly know what the potential suicide victim feels. Just as a severely burned victim may wish to be allowed to die in peace, the suicide victim wishes the same. To die in peace with no argument from others. The argument of "look at the people you will hurt" also does not hold. Imidiate family members will be the only ones to suffer any great pain. Friends will go on with thier lives and in time forget about the death. Imidiate family too will forget the loss in time. Although it will take most considerably longer for them than it will for friends. Finaly, the argument of suicide being selfish is hard to grasp. Selfish in whose eyes? Certainly not the eyes of the victim. To them, they consider it selfish of others to try and preserve their life.

Macbeth :: essays research papers

MACBETH The play Macbeth by William Shakespeare contains many interesting themes; Shakespeare has taken a time of great change in Scottish history and used it to suit his of purposes. He uses the rise to power of a man to examine issues and ideology of Elizabethan times. The people of the Elizabethan timer believed in the divine right of kings, to put simply the king is gods chosen representative on earth, he speaks to god, to kill a king would bring about horrendous repercussions an turn a peaceful world into chaos. A good example of this chaos is when Macbeth kills Duncan; the day after Ross tells us That the day became as dark as night, a falcon was killed by an owl and that Duncan's horses turned wild and ate each other. Another theme from Macbeth, which is linked to the idea of divine right of kings, is Individuals disrupting the natural order of events. Unnatural acts such as murder and witchcraft are linked to unnatural events in nature. Using the example of duncan's horses, we see, after Macbeth committed an unnatural act (killing Duncan) we learn that his horses ate each other an act that is not natural to horses. Considering both of these, Macbeth had to decide whether it was right for him to change events, but also if he kills Duncan will it mean he, himself may fall victim to someone's vaulting ambition. "Bloody instructions which, being taught, return to plague the inventor" Macbeth Act 1 scene 4 Macbeth is also plagued with the idea of kingship. A bad leader will always equal unhappy times. When Maclom lists the qualities in a king ( Act 4 scene 3)he lists Justice, Verity, Temperance, Stableness, bounty, Perseverance, Mercy, lowliness, Devotion, Patience, Courage, Fortitude. How many of these qualities do we see in Macbeth? The role of good and evil, another major theme in Macbeth is important, because although Macbeth and lady macbeth are comsidered evil, they show weaknessess. It is clear they have got in to deep. I consider the witches to be evil as they corrupted a good man leading him from the values he was brought up to respecthowerve, I do not see Banquo as good. For the reason he did not voice his beliefs that macbeth was the killer, nor Macduff, although he appears as a good man he did abandon his family, leaving them to the wrath and injustice of Macbeth Macbeth :: essays research papers MACBETH The play Macbeth by William Shakespeare contains many interesting themes; Shakespeare has taken a time of great change in Scottish history and used it to suit his of purposes. He uses the rise to power of a man to examine issues and ideology of Elizabethan times. The people of the Elizabethan timer believed in the divine right of kings, to put simply the king is gods chosen representative on earth, he speaks to god, to kill a king would bring about horrendous repercussions an turn a peaceful world into chaos. A good example of this chaos is when Macbeth kills Duncan; the day after Ross tells us That the day became as dark as night, a falcon was killed by an owl and that Duncan's horses turned wild and ate each other. Another theme from Macbeth, which is linked to the idea of divine right of kings, is Individuals disrupting the natural order of events. Unnatural acts such as murder and witchcraft are linked to unnatural events in nature. Using the example of duncan's horses, we see, after Macbeth committed an unnatural act (killing Duncan) we learn that his horses ate each other an act that is not natural to horses. Considering both of these, Macbeth had to decide whether it was right for him to change events, but also if he kills Duncan will it mean he, himself may fall victim to someone's vaulting ambition. "Bloody instructions which, being taught, return to plague the inventor" Macbeth Act 1 scene 4 Macbeth is also plagued with the idea of kingship. A bad leader will always equal unhappy times. When Maclom lists the qualities in a king ( Act 4 scene 3)he lists Justice, Verity, Temperance, Stableness, bounty, Perseverance, Mercy, lowliness, Devotion, Patience, Courage, Fortitude. How many of these qualities do we see in Macbeth? The role of good and evil, another major theme in Macbeth is important, because although Macbeth and lady macbeth are comsidered evil, they show weaknessess. It is clear they have got in to deep. I consider the witches to be evil as they corrupted a good man leading him from the values he was brought up to respecthowerve, I do not see Banquo as good. For the reason he did not voice his beliefs that macbeth was the killer, nor Macduff, although he appears as a good man he did abandon his family, leaving them to the wrath and injustice of Macbeth

Essay on Mr. and Mrs. Bennets Parenting in Pride and Prejudice

Analysis of Mr. and Mrs. Bennet's Parenting in Pride and Prejudice  Ã‚   The roles of Mr. and Mrs. Bennet in Jane Austen’s novel Pride and Prejudice are contrasted between a father who cares about what’s inside of people and a mother who only worries about vanity and appearance. Mr. and Mrs. Bennet’s parental guidance is unique to their personalities. Because of their two opposing personas, Mr. and Mrs. Bennet’s ideas of marriage are contradictory for their daughters; Mr. Bennet believes in a loving respectful marriage whereas Mrs. Bennet values a marriage which concerns wealth and social status. Their aspirations for Lydia, Jane, Mary, Kitty and Elizabeth mirror their conflicting ideologies. Mr. Bennet seems to have a quiet deep love for his daughters while, on the contrary, Mrs. Bennet’s love is over-acted and conditional. Both parents help to shape their daughters’ characteristics and beliefs: Lydia reflecting Mrs. Bennet’s flighty and excessive behavior while Elizabeth inherits Mr. Bennet’s pensi ve and reflective temperament. Looking past their dissimilar personality traits and contradicting convictions, both parents hold the family together and play an integral role in the household structure.   Ã‚  Ã‚   The constant topic among the majority of the women in the Bennet household was marriage and future suitors. Mrs. Bennet prides in the hope that someday all her daughters will be married off to wealthy individuals who can even help support the Bennet family and increase their social status: â€Å"The business of her life was to get her daughters married...† (9). Mr. Bennet, on the other hand, only cares to see his daughters happy and content with themselves. Although Mr. and Mrs. Bennet’s estate is endowed to Mr. Collins, Mr. Benn... ...igued with the raptures of his wife† (9). Their children provide them with companions as well as people to take their sides. Mr. and Mrs. Bennet’s relationship revolves around their children because without them, they would have an impossible time living alone together.   Ã‚  Ã‚   When evaluating Mr. and Mrs. Bennet’s role in the family structure, they both provide insight into the origins of their daughters’ personalities. Mr. and Mrs. Bennet both play integral parts in their children’s lives; they give or attempt to give them guidance in marriage, in happiness, and in love. Whether it’s Mrs. Bennet expressing her over-bearing love or Mr. Bennet giving Elizabeth some well-needed advice, they both aim to help their daughters using their inborn parental love. Works Cited: Austen, Jane. Pride and Prejudice. Ed. Donald Gray. New York: WW Norton &. Company, 1996.

Influence of Brand Name on Consumer Decision Essay

In the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’. This naturally leads to the life in a society where everyone wants to have a unique place in the society, by possessing the things which sets them apart from the rest of people in the society. In present society and living way, the Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things. This makes a deep connection between the company and its brand, with the consumer. In this two way relation both are dependent on each other for various different reasons. In today’s time customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, brand name influence the consumer’s choice. Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality. I found this interesting and wanted to find out whether brand name influences the consumer choice when they go for purchasing any product. I chose to for the specific product because  this is one of the products which got my attention because of many reasons. Initially the car production was dominated by few companies and one or two countries. With the time, the market started to grow and once considered to be luxurious commodity, cars became a need  rather than a choice. This increased the demand and with that many more  companies entered the arena to have their share of profit and exploit the growing market. This made the companies to put more efforts and money to creating brand awareness of their product. With the Huge sum of money and effort invested by the companies to create the awareness of their brand in the market, many questions arise; does this really affect the purchasing decision  of the customer? Does the brand awareness somehow influence the sale of the product? Etc. On the basis of these questions, I formulated my problem as follows: The purpose of this thesis is to create deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands in automobile industry. Further I want to identify, if there is a connection between brands and the consumer decision making process. I conducted this study based on theories and surveys. I analyzed the result of the survey in order to be able to draw conclusions and find answers to my problem. I came to the conclusion that when consumer purchases a car, brand names influence his choice. Customers choose the well known branded car among other brands which are new or not so known. The study shows that branded cars have a great place in consumer mind, when customers go for purchasing a car, they prefer to purchase a well known branded car. Customers do not want to try new or unknown branded cars because they have no much information about the  lesser known brand. Usually, people purchase well known branded cars because they might have heard before about brands or they have some information about them from other sources. This makes customer feel more comfortable during the time of decision making as they are not so confident about the knowledge they have gathered about the other brands. The consumers are very conscious about branded and unbranded cars because they have the view that branded cars are more reliable than unbranded car. This study also explains that customers trust the branded cars’ quality. Before purchasing a car people do not consider the lesser known brand car, as people are very attached to some specific brands. Some people are loyal to specific brands, over time they want to purchase the same branded car because the specific brand has satisfied the customer’s needs and in turn has gained the trust in the brand name. I feel that the purpose of this study has been fulfilled to some extant. The theory describe that brand name has a power, which attracts the customers towards branded products. The reason  is that customer gets special connection with specific brands product and become the loyal with brand.

Hiv And Aids Stigma Health And Social Care Essay

In Taylor ‘s article†¦ .. , cited in Orme, 2003, Taylor emphasises on the significance of the populace in issues refering their wellness. The laterality of the biomedical position in the construct of wellness and healing where professionals are viewed as holding the cognition has had a batch of impact on public wellness globally. Harmonizing to Taylor, 2003, the populace, â€Å" the ballad people † have a important function in the procedure of wellness betterments. She emphasises on the importance of listen to, and understanding ballad people ‘s experiences of their sick wellness and how it is affected by their day-to-day lives. This can assist us to understand why people behave the manner they do in order for us to be able to happen them the best possible intervention, by working in partnership with them and utilizing available resources. Taylor relates to this partnership in two key footings, the public wellness resources and the public wellness action. The former refers to a scope of services aimed at advancing wellness including disease surveillance and the latter refers to a broad scope of activities of groups, administration, communities and persons that can advance wellness, ( Taylor, 2003, cited in Orme, 2003 ) . Using Deems taylors, partnership of the ballad position and public wellness resources as a construct of wellness and healing, this paper shall research its significance to wellness and healing in relation to the HIV/AIDS stigma. The paper will get down by specifying HIV stigma and place its causes. It will besides foreground how stigma affects people populating with HIV/AIDS. The paper will so consistently reexamine literature on HIV stigma from different surveies that have been conducted and discourse the issues highlighted on them. The paper will complete by doing some recommendations on how to turn to some of the jobs of the HIV stigma. Goffman ‘s theory of stigma in relation to HIV/AIDS is farther complimented by Parker and Aggleton, 2003, who interpret stigma as a tool of continuing or sabotaging societal constructions. They view stigma and favoritism as functional systems which maintain boundaries between those in power and those without. Through such power, societal inequalities are developed therefore the favoritism of people harmonizing to gender, socio-economic position, age, gender, disablement and unwellness. Parker and Aggleton farther argue that from societal inequalities, societal norms are derived and this is when stigmatisation formulates as these norms govern persons † manners of behavior and reinforce power constructions that are transformed through discriminatory patterns that serve to insulate those that are regarded as foreigners. In most of the research examined in this reappraisal both Goffman ‘s model and Parker and Aggleton ‘s reading of stigma confirm the demand for pu blic wellness and public wellness action to work manus in battling HIV/AIDS related stigma. A batch of surveies have been conducted globally on the impact of HIV related stigma. Due to the wideness of the topic, this paper shall reexamine literature refering HIV/AIDS stigma in relation to public wellness resources and public wellness action, those underpinned by Goffman ‘s theory of stigma. To increase the cogency and dependability of this reappraisal, a figure of web sites of different publishing houses and administrations such as Assia, through the Nottingham University library portal, PubMed, Sage, British Medical Journal, British Nursing Index, Cochrane and Eco host were visited for published articles on HIV/ AIDS stigma. The term HIV/AIDS stigma was used so that the hunt is non merely limited to stigma, HIV/AIDS or a peculiar geographical country. Abstractions from 20 surveies were reviewed for the survey aims, methodological analysis and cardinal findings. Out of the 20 surveies, twelve surveies that met the standards were chosen. Articles that did non measure u p for the standards were excluded. From the bibliographies of the selected articles, relevant paperss from other administrations such as the WHO and UNAIDS were besides reviewed. Research has highlighted a scope of features that confirm the demand for the ballad people ‘s beliefs to be taken into serious consideration in the combat against HIV/AIDS stigma for the bar and intervention of the epidemic to be effectual. In Tanzania, the survey unveiled some discriminatory and stigmatised patterns such as dish the dirting about the patients ‘ HIV ‘s position, disregard, verbal maltreatment, proving and unwraping HIV ‘s position without consent, Tanzania ‘s stigma-indicators field trial group, 2005. Similarly in India, wellness workers were unwraping the patients ‘ HIV position to their household members without seeking consent from the patient. The wellness workers even went to the extent of have oning baseball mitts even if there had been no physical contact during the interaction, Journal of Social Aspects, of HIV/AIDS, 2007. In other surveies, stigma and favoritism has a contributed a great trade in maintaining people off fro m accessing HIV/AIDS intervention and attention thereby compromising their wellness and good being. The fright of being identified as infected with HIV was one of the grounds why some people prolonged proving for HIV even if they had the symptoms until their unwellness was at an advanced phase. This was chiefly due to the society ‘s perceptual experience on how HIV is contracted. Research has proven that both experient and sensed stigma and favoritism have a terrible impact on both the persons and the public wellness, Bond V, Chase E, Aggleton P, 2002, Human resources of wellness, 2007, Varga C, Sherman G, Jones S, 2006, Kalichman SC, SImbayi L, 2003. Research has besides unveiled a really interesting point on the wellness workers stigmatizing patients to cover up for their ain frights of their HIV position. They stigmatise and discriminate in order to keep their societal position as professionals for the fright of losing their power over the laic people who would them see them as portion of their community†¦ †¦ †¦ †¦ . While most of the literature on HIV related stigma is negative, research has besides highlighted increasing grounds of the value of supportive and de- stigmatising HIV services in some parts of the Earth. China, Brazil†¦ †¦ †¦ .. Recommendations, single degree, environment, policy, degree, preparation, usage of participatory methods, affecting ballad people, monitoring of stigma, address the demands of wellness workers Research has highlighted the significance of cut downing HIV/AIDS stigma as it poses deductions in preventing, attention and intervention of HIV/AIDS. There is demand for HIV programmes to underscore on the deductions of the stigma as one of its precedences. Service suppliers should supply support services to dispute pattern that promotes HIV- stigma by professionals, within communities and globally. HIV/AIDS has claimed a batch of lives and still continues to claim more, the consequence of stigma on both the person ‘s wellness and well-being and public wellness results calls for all of us to fall in custodies in battling the spread of this deathly epidemic. By merely altering our attitudes towards people populating HIV/AIDS we will hold made our part towards public wellness for all.

Gender differences Essay

It could be said that to some extent the view that processes within schools may lead to gender differences in educational achievement is true. The theory of Interactionist looks at the individual rather than society; therefore it is a bottom up theory. Interactionist argue that the processes within the schools such as the hidden curriculum may lead students in gender differences in educational achievement, as what happens inside the school which is unwritten is what influences the individual in educational achievement, not the formal curriculum or what is written rule such as the subjects which is being studied influences the student to achieve. The sociologist Goffman explains that everyone in society is â€Å"presenting the self in everyday life†. What he means is that everyone is a puppet of society and not in control of what they say or do, but in fact they are attached in strings and act for example in play, such as a female may play the role of a mother at home but play the role of a student at school. Some argue that the structure and settings of schools, generally creates gender differences in educational achievement, for example the socialisation aspect is that the students are socialised into tolerable forms of behaviour ‘pupils are given drill in how to move about the school, sit in desk, raise hands†¦ the puritan of hard work, sober living and good manners is continuously urged upon them. ‘ This socialisation naturally created gender differences as males are seen or expected to behave in classrooms in the manner of ‘masculine’ while females are seen or expected to behave in ‘feminine’ behaviour or otherwise it could be considered odd, and therefore the students who do behave odd are looked at differently or called ‘deviant’. The sociologist Postman and Weingartner, studied that the hidden curriculum consisted of discovering that; knowledge is beyond the power of students and is in case none of their business; secondly recall is the highest form of intellectual achievement and therefore the collection of ‘facts’ is the goal of education; the voice of authority is to be trusted more than independent judgement; feelings are irrelevant in education; passive acceptance is a more desirable response to ideas than active criticism. This study proves that the individual does not play in an important role but rather how to ‘survive’ the school and just pass the exams was important and therefore not keen on which gender is learning or how but on how they should just ‘pass the time’ in school and move on as education is not about the self but on facts and memorising, and not understanding. As a result it could be said that the study of classroom interaction is the idea that the ‘reality’ of the classroom is a negotiated reality. For students and teachers, the hidden curriculum consists of learning how to survive in the classroom.

Children’s Functional Health Pattern Assessment Essay

The U.S. health care delivery system has gone through enormous and transformational changes in the past two decades. The traditional hospital-centered health care delivery is no longer able to support the expanded demands of health care services, especially outside hospitals. In the same token, the traditional role of a nurse as bedside direct caregiver is insufficient to meet the accelerating needs of nurses in other areas, such as health promotion and disease prevention, case management, leadership and research. As a result of that, preparation of the entry-level of professional nurses requires a broader competencies so that nurses are educationally prepared to function with more independence in delivering diversified care. The American Association of Colleges of Nursing (AACN) recognized the Bachelor of Science degree in nursing as the minimum educational requirement for professional nursing practice (AACN, 2000). There are significant differences between associate degree nursing programs and baccalaureate degree nursing programs. The baccalaureate program not only include all of curriculum in the associate degree programs, but also provides in-depth study in physical and social sciences, nursing research, leadership and management, community and public health nursing, patient education, and the humanities (Johnston, 2009). The broader and more in-depth education enhance professional development and critical thinking. The baccalaureate graduate is prepared to better understand many issues in culture, society, economy and politics. Such skills are essential for today’s nursing professionals. In clinical practice, associate degree nurses provide bedside care in less complex situation while baccalaureate degree nurses design and manage a comprehensive plan of care. They understand more in patient’s signs and symptoms, supervise other nursing personnel, support staff, and guide patients through the complicated health care resources in a community, and educate patients on health care options and advanced directives . Over the past several years, researchers and policymakers have identified that educational preparation does make a huge difference in how nurses practice. Johnson’s (1988) meta-analysis indicated that there were  significant differences between professional (baccalaureate degree) and technical (associate degree and diploma) nurses on measures of nurse performance. Measures included communication skills, knowledge, problem-solving, and professional role. Pardue (1987) investigated the differences in critical thinking ability and decision-making skills among 121 associate degree, diploma, baccalaureate, and master’s prepared nurses. Results indicated that nurses with master’s and baccalaureate degrees had the highest scores in critical thinking ability. In my hospital the ICU nurses are BSN’s, and they are responsible for patient education in addition to providing bedside care. An example of a patient care situation that was positively affected by having a BSN nurse available, recently occurred at the department where I work. A 37 year-old lady who is a post-liver transplant patient was admitted to the ICU for organ rejection and severe anemia. The medication compliance issue was brought up by the resident doctors. The ICU nurse provided medication reconciliation and discovered that patient often missed Prednisone. The nurse therefore spent more time on educating post-transplant immunosuppressant medications and reinforcing the importance to be compliant with medication regimen. The patient finally confessed that Prednisone made her gain lots of weight, which was the main reason why she did not take this medication. The nurse researched clinical evidence based on patient’s primary diagnosis and corresponded medical treatment options. She realized that patient has a diagnosis of recurrent autoimmune hepatitis and Prednisone is one of medications that treat autoimmune disease. The ICU nurse called out a meeting with the multidisciplinary team included the transplant social worker, pharmacist, nutritionist, nurse practitioners and surgeons. Patient and her care giver husband were also invited to the discussion of the plan for her care. Because of the shared decision making, the transplant team agreed to lower her Prednisone dose to the minimum and add a small dose of diuretic to avoid water retention caused by Prednisone. Through social worker’s help, patient agreed to take Prednisone every day and her husband promised to remind her to take the medication. Nutritionist provided consultation in fluid and salt restriction. This example demonstrated that the baccalaureate degree nurse was well prepared to understand the pathophysiology and disease process. She conducted research study and obtained the best available evidence in reference to patient’s care. Finally she used her coordination and collaboration skills and gathered a meeting of the multidisciplinary team and patient’s family. She also demonstrated a strong leadership skill in case management. She placed patient at the center of the care and approached to a shared decision-making. Without any doubt, her performance is a result of the educational preparation she received from the baccalaureate nursing program. If this case was handled by an associated degree nurse, her educational skill sets might not have prepare her to fulfill the task. References ————————————————- American Association of College of Nursing (2000). The baccalaureate degree in nursing as minimal preparation for professional practice. Retrieved from http://www.aacn.nche.edu/publications/position/bacc-degree-prep ————————————————- Johnson, J. H. (1988). Differences in the performance of baccalaureate, associate degree, and diploma nurses: A meta-analysis. Research in Nursing & Health, 11, 183 – 197. DOI: 10.1002/nur.4770110307 ————————————————- Johnston, K. A. (2009). The importance of the baccalaureate degree in nursing education. Retrieved from http://www.peoriamagazines.com/ibi/2009/apr/importance-baccalaureate-degree-nursing-education ————————————————- Pardue, S. F. (1987). Decision-making skills and critical thinking ability among associate degree, diploma, baccalaureate, and master’s-prepared nurses. Journal of Nursing Education, 26, 354-61.